Welcome to the Course Resource Centre, which will serve as your virtual learning environment throughout the duration of your Undergraduate Diploma in Digital Marketing. From this platform, you will be able to access essential materials and information that will support your studies.
During the course, we will upload lecture presentations to the Course Resource Centre, and we may also post important announcements in the same space. Therefore, we kindly advise you to check this page regularly to stay updated on all relevant information.
In addition to the presentations and announcements, the Course Resource Centre contains key documents, including the academy's student handbook, policies and procedures, and a privacy notice.
Furthermore, you will find brief descriptions of the learning outcomes expected from each lecture, along with the suggested reading materials. We have also provided notes on the study unit’s assessment methods for your reference.
Halfway through each module, the assignment and group presentation questions will also be made available in the Course Resource Centre.
We encourage you to familiarise yourselves with this platform and utilise it to support your learning journey.
Induction Sessions
Induction Session 05
Academy Documents
Kindly access the Students' Policies & Forms by clicking on the button below. The following documents, among others, can be found there: Student Handbook, Student Code of Conduct, Students' Privacy Notice, Deferral, Suspension, and Cancellation Policy, Assignment Extension Policy, Re-Sit Policy, Complaints Procedure Policy, Equality Policy, and Student Disciplinary Policy.
Modules
Below, you will find a link to the resource centre for each of the seven modules of the study programme. Each resource centre will be populated a few days before the first lecture of the respective module. In the resource centre you will find the Lecture Summaries & Suggested Reading as well as the presentations delivered and notes handed out, if any, of each lecture. These will be uploaded and made available once the lecture has been delivered. You will also find a link to the respective module's lecturers' bio as well as a link to download assignment questions and submission forms, as well as the presentation questions.
Schedule
| Module Name | Lecture Days | First Lecture | Last Lecture | Mode of Assessment |
|---|---|---|---|---|
| Induction | Mon, Tue, Thu, & Fri | 11 November 2024 | 15 November 2024 | Not Applicable |
| Digital Marketing Basics: Course Resource Centre | Thu & Sat | 16 November 2024 | 21 December 2024 | Self Assessment, In class group presentation, reflective notes and assignment |
| Basics of Search Engine Optimization & Content Creation in CRM | Tue & Sat | 11 January 2025 | 11 February 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
| Managing Data and its Implications | Wed & Sat | 15 February 2025 | 29 March 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
| Social Media Marketing & Digital Advertising | Tue & Sat | 05 April 2025 | 17 May 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
| Corporate Digital Marketing | Tue & Sat | 24 May 2025 | 28 June 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
| Academic Research & Writing | Wed & Sat | 05 July 2025 | 09 August 2025 | |
| Marketing and Research | Tue & Sat | 04 October 2025 | 08 November 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
Assignments
If you need information on how to plan, draft, and submit your assignment, follow the 21 Academy presentation on Writing and Submitting your Assignment.
We are also making the 21 Academy's Assignments Rubric available for your guidance. This is a performance-based assessment tool. Tutors will use the rubric to assist them in allocating scoring while also allowing students to understand what is required in the assignment and how it will be graded.
Referencing Style
Throughout the study programme, all assessment submissions, including but not limited to assignments, presentations, and reflective notes, must be referenced using the Harvard referencing style. To understand this referencing method, please watch the short video by clicking the button below.
Submitting Assignments - Turnitin
The Academy will notify you via email when the assignment questions become available. Shortly after, you will receive another email from Turnitin, likely on the same day, confirming your enrolment in a "class" where you can upload your assignment(s).
Please ensure that your assignments are submitted no later than 23:59 on the assignment submission deadline, as indicated on the Assignment Submission form or in the Turnitin "class."
At 21 Academy, you have the option to submit multiple drafts before the final submission deadline. The version uploaded at the deadline will be treated as your final submission for assessment. Please note that Turnitin evaluates the same assignment twice within a 24-hour period, so any additional submissions during this time will not be reviewed until the 24-hour period has passed. Ensure that your final submission does not exceed 20% similarity, particularly when using direct quotations.
For guidance on how to plan, draft, and submit your assignment, please refer to the 21 Academy presentation on Writing and Submitting Your Assignment by clicking the button below.
Writing and Submitting Your Assignment
We are also providing the 21 Academy's Assignments Rubric for your reference. This rubric is a performance-based assessment tool that tutors will use for grading, and it will help you understand the requirements of the assignment and how it will be assessed.
Presentations
If you need information on how to excel in preparing and delivering a presentation, follow Induction Presentations 03 and 04 above.
A Presentation Rubric is being made available for your guidance below. This is a performance-based assessment tool. Tutors will use the rubric to assist them to allocate scoring while it allows students to understand what is required in the presentation and how your presentation will be graded.
A copy of the presentation should be submitted to the academy at least the day before it is meant to be presented in class. The work in the presentation should also be referenced using the Harvard referencing style.
Reflective Notes
If you need information on how to write and keep your reflective notes for your involvement in the group work to prepare the presentation, please refer to Induction Presentation 03 above.
From here, you can download 21 Academy's Reflective Notes template in
In any case, the document has to be submitted to the academy through Turnitin no later than the day before the presentation is meant to be delivered in class.