Announcements

Academy Documents

Please access the Students' Policies & Forms through this link. The following documents are all available in the link - Student Handbook, Student Code of Conduct,  Students' Privacy Notice, Deferral, Suspension, and Cancellation Policy, Assignment Extension Policy, Re-Sit Policy, Complaints Procedure Policy, Equality Policy and Student Disciplinary Policy.

Sessions' Venue

All tutorial sessions will be held at 21 Academy's Training Centre in Naxxar

21 Business Centre, No. 20., Triq in-Nutar Debono, Naxxar NXR 2525

Tutorial Schedule & Notes

Lecture notes will be available during the week following the respective lecture. Schedule dates are indicative and may change. All changes, if any, may be communicated via email, SMS or telephone calls.

Lecturer/s  

Mr Pierre Portelli

Mr Angelito Sciberras

Ms Aysel Schembri

Lecture Summaries & Suggested Reading 

Students will be asked to submit their order of preference in which the tutorials will be held and 21 Academy will make the necessary arrangements to have the lecturers available.

Methods of Assessment

Presentation 20% of final score

Research Project 80% of final score

Research Project Proposal

Before commencing work on your research project, it is imperative that you obtain approval for your proposal. To do this, please complete the provided research project proposal form and submit it via email to info@advisory21.com.mt by no later than Friday 14 February at noon. Approval of your proposal is a mandatory step to ensure that your research meets the necessary academic standards and aligns with institutional guidelines. Failure to secure this approval may result in delays or disqualification of your project, so we strongly encourage you to prioritise this process.

Research Project

You have to answer to the research project which will be made available in the Research Project Submission form below. Project should be submitted by not later than Thursday 3 April 2025. The project has to be submitted together with the Research Project Submission Form through 21 Academy's plagiarism software Turnitin. Upload the project in pdf format. Do not scan the project but convert/save it directly to pdf. We ask you to keep the similarity percentage very low and definitely below 20%. You should  review and rephrase any submissions which show more than 20% similarity. Any assignments submitted above 20% similarity will be manually investigated for plagiarism and may be failed.

Research Project Submission Form

We are also making the 21 Academy's Research Project Rubric available for your guidance. This is a performance-based assessment tool. Tutors will use the rubric to assist them in allocating scoring while also allowing students to understand what is required in the project and how it will be graded.

Important Information

The expected format:

• Cover Page
• Contents Page
• Executive Summary
• Company Overview
• Digital Marketing Strategy
  • Literature Review
  • Situational Analysis
  • Key Performance Indicators
  • Digital Marketing Plan
  • Google AdWords Campaign
  • Social Media Plan
• Conclusion
• Reference List
• Appendices

Assignment Document Format:

• Your assignment document should be structured using appropriate headings and subheadings.
• Use a professional and consistent formatting style throughout the document.
• Text - Times New Roman, Size 12, 1.5 line spacing
• Ensure proper citation and referencing of any external sources used in your research - Harvard Style must be used.

Word Count and Appendices:

• The main body of your assignment should be approximately 7,000 words, excluding appendices.
• Appendices can include supporting documents such as market research data, screen shots, and any additional materials that support your strategy.

Presentation

In addition to the written project, you are required to prepare and deliver a 10-minute presentation addressing the same research question.

Objectives of the Presentation:

• Share your approach to researching and preparing the project.
• Demonstrate your understanding of the topic and progress so far.
• Receive feedback on your direction and methodology to ensure you're on track.

Presentation Tips:

• Outline the industries chosen and your rationale for selection.
• Summarise key findings and insights from your analysis.
• Highlight specific examples or campaigns to support your points.
• Use visual aids like slides, charts, or graphs to enhance clarity.
• Conclude with reflections on challenges faced or areas requiring further exploration.

This dual approach will help ensure a comprehensive understanding of the research topic and refine your analytical and presentation skills.

The presentation will be delivered on M0nday 3 March 2025 between 17.30 and 18.30hrs.

This Presentation Rubric is being made available for your guidance. This is a performance-based assessment tool. Tutors will use the rubric to assist them in allocating scoring, while it also allows students to understand what is required in the presentation and how your presentation will be graded.

The presentation should be submitted in pdf format through Turnitin by not later than Monday 3 March, 2025 at 17.00hrs. Do not scan the presentation but convert/save it directly to pdf. Note that the submitted presentations will be scanned for plagiarism. A copy of the presentation in .pptx format should als0 be sent to info@advisory21.com.mt by the same deadline.