Induction Sessions
Induction Session 05
Academy Documents
Please access the Students' Policies & Forms through this link. The following documents are all available in the link - Student Handbook, Student Code of Conduct, Students' Privacy Notice, Deferral, Suspension, and Cancellation Policy, Assignment Extension Policy, Re-Sit Policy, Complaints Procedure Policy, Equality Policy and Student Disciplinary Policy.
Modules
Below, you will find a link to the resource centre of each of the seven modules of the study programme. Each resource centre will be populated a few days before the holding of the first lecture of the respective module. In the resource centre you will find the the Lecture Summaries & Suggested Reading as well as the presentations delivered and notes handed out, if any, of each lecture. These will be uploaded and made available once the lecture has been delivered. You will also find a link to the respective module's lecturers' bio as well as a link to the download assignment questions and submission forms, as well as the presentation questions.
Schedule
| Module Name | Lecture Days | First Lecture | Last Lecture | Mode of Assessment |
|---|---|---|---|---|
| Induction | Wed | 15 May 2024 | Full Day | Not Applicable |
| Social Media Marketing & Digital Advertising | Mon & Sat | 18 May 2024 | 22 June 2024 | Self Assessment, In class group presentation, reflective notes and assignment |
| Academic Research & Writing | Wed & Sat | 06 July 2024 | 27 July 2024 | |
| Corporate Digital Marketing | Tue & Sat | 17 August 2024 | 21 September 2024 | Self Assessment, In class group presentation, reflective notes and assignment |
| Marketing and Research | Wed & Sat | 05 October 2024 | 09 November 2024 | Self Assessment, In class group presentation, reflective notes and assignment |
| Digital Marketing Basics: Course Resource Centre | Thu & Sat | 16 November 2024 | 21 December 2024 | Self Assessment, In class group presentation, reflective notes and assignment |
| Basics of Search Engine Optimization & Content Creation in CRM | Tue & Sat | 11 January 2025 | 11 February 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
| Managing Data and its Implications | Wed & Sat | 15 February 2025 | 29 March 2025 | Self Assessment, In class group presentation, reflective notes and assignment |
Assignments
If you need information on how to plan, draft and submit your assignment follow the 21 Academy presentation on Writing and Submitting your Assignment.
We are also making the 21 Academy's Assignments Rubric available for your guidance. This is a performance-based assessment tool. Tutors will use the rubric to assist them to allocate scoring while it allows students to understand what is required in the assignment and how it will be graded.
Referencing Style
Your assignments, presentations and reflective noted should be referenced using the Harvard Referencing style. Please follow this video to understand this referencing style. Harvard Referencing Style.
Submitting Assignments - Turnitin
The Academy will notify you that assignment questions are available through an email. Through another email sent to you by Turnitin (probably on the same day) you will be notified that you have been added to a "class" where you may upload your assignment/s. Assignments should be submitted by not later than 23:59hrs of the assignment submission deadline shown on the Assignment Submission form and/or the "class".
At 21 Academy you can submit more than one draft of your assignment before the submission final deadline. The last version left uploaded at the submission deadline will be considered to be your final submission paper and will be the one which will be assessed. Make sure that your final submission does not go beyond 20% similarity when including direct quotations (the sentences in-between quotes).
Follow this very short video to understand how to submit your assignment through Turnitin - submitting a paper
To understand the similarity report generated by Turnitin follow this 1 minute video - understanding the similarity report
Presentations
If you need information on how to excel in preparing and delivering a presentation follow the presentation Induction Presentation 03 above.
We are also making the 21 Academy's Presentations Rubric available for your guidance. This is a performance-based assessment tool. Tutors will use the rubric to assist them to allocate scoring while it allows students to understand what is required in the assignment and how it will be graded.
A copy of the presentation should be submitted to the academy at least the day before it is meant to be presented in-class. Work in the presentation should also be referenced using the Harvard Referencing style.
Reflective Notes
If you need information on how to write and keep your reflective notes for your involvement in the group work to prepare the presentation please refer to the Induction Presentation 03 above.
From here you can download 21 Academy's Reflective Notes template in Word Format or pdf format. In any case the document has to be submitted to the academy through turnitin by not later than the day before the presentation is meant to be delivered in-class.